Although still on the power brand list, Toyota is predicted to take a massive hit from this incident and due to their failure to act quickly; their brand is bound to suffer. New companies can take some wisdom away from the errors of others by paying attention to moments like this. If you intend to start a company and work on your brand then you need to ensure you maintain the quality. Establish the principals of your company and its brand early on and maintain them. Deal with brand threatening incidents swiftly to maintain credibility. Customers and the public in general pin a great deal of importance to brand names and what they represent, a moment like this can make or break a company. Everyone knows that people are quick to remember the bad and forget the good, mud sticks as the saying goes. So make sure you start out as you mean to go on.
Forming a new company, it is important to create a logo and brand for your business from day one. Putting our professional graphics designers to use, means that you can have a quality logo and corporate identity set up for you from day one for a low cost. Remember, it’s important to ensure that you carry out a trade mark registration on your brand name, slogan and logo to ensure that they are protected from the start. This is one step you can take to ensure that other people cannot damage your brand. Then you simply have to work on building your brands reputation and maintaining its superiority in the marketplace.
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